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09 April 2018

The Gulf Petrochemical Industries Company (GPIC) took part in the 11th GCC Public Relations Forum held under the patronage of Advisor to His Majesty the King for Media Affairs and Honorary President of the Bahrain Public Relations Society H.E. Mr. Nabil bin Yaqoub Al Hamar.

The event, at The Grove Conference Hotel in Amwaj, was held on April 4 and 5 and organised by the Bahrain Public Relations Association in collaboration with Act Smart for Public Relations Consultancy.

GPIC was represented by its Corporate Communications Manager Mr. Zuhair Tawfiqi, who presented a paper on measuring the output of professional and effective Public Relations and how to reach professionalism in Arab countries, using GPIC as a case study.

The subject elicited a lot of discussions and received great interest and attention from participants because of the rich and unique experience of the Company’s Corporate Communications Department, characterized by intense activity and active participation in many programmes and events.

The Forum addressed several important topics related to the Public Relations Sector, including discussing the future of the Public Relations profession. Participants discussed the reality of the Public Relations Industry and the challenges it faces as well as discussed opportunities for Public Relations practitioners.

The first day of the Forum included three sessions - Public Relations Industry, challenges facing the profession and opportunities for Public Relations practitioners.

Mr. Tawfiqi thanked the organisers and association Chairman Dr. Fahad Al Shehabi as well as all those responsible the successful event. He praised the important and influential role played by the association in developing the practice, its activities and tasks.

He also praised the wide participation in the event, which consisted of experts and specialists in the field of Public Relations from all Gulf countries.

Company President Dr. Abdulrahman Jawahery had received an Award of distinction for 2017 from the association in recognition of his outstanding achievements and for being one of the most prominent and influential figures in the global petrochemical industry, while making a great impact in promoting the sector in Bahrain.

The Association is an active professional body, responsible for framing and developing the Public Relations profession as well as the media in Bahrain.

It supervises and organises media research activities and seeks to bring together workers in the sector and, while looking at building a strong Public Relations entity to contribute to Bahrain’s social and economic development.

The association strives to promote awareness and a Public Relations culture as well as to provides professional services such as consulting, training and research.

Its vision is to be a leading regional association in spreading excellence in Public Relations and providing an umbrella for professionals and experts in this important sector.